JTB Corporation Joins the SpCCJ

We are pleased to welcome JTB Corporation as a new member of the Spanish Chamber of Commerce in Japan.

Founded in 1912, JTB has played a central role in connecting people, regions, and industries through travel and experiential value creation. With a global network and more than a century of expertise, the company provides comprehensive solutions across tourism, MICE, regional development, and corporate services.

In its travel business, JTB offers fully customized support for corporate travel, including business trips, incentive programs, and tailored invitation tours. The company also delivers integrated assistance for employee benefits, overseas business expansion, corporate anniversaries, and communication initiatives.

Within the MICE sector, JTB provides one-stop solutions for international conferences, exhibitions, corporate events, and sports hospitality. The company also collaborates closely with municipalities and private organizations on regional revitalization and tourism promotion, working to enhance local resources, strengthen information dissemination, develop new regional products, and improve reception infrastructure.

In recent years, JTB has strategically expanded beyond traditional travel, with non-travel solutions—particularly MICE—representing a growing share of its portfolio. Sustainability is also a key priority, reflected in initiatives such as CO₂-zero MICE and the use of unique venues that balance environmental responsibility with high experiential value.

JTB is also strengthening its sports hospitality offerings, preparing early information packages for corporate clients ahead of major global events such as the World Baseball Classic (March 2026) and the FIFA World Cup (June 2026)—creating valuable opportunities for client engagement and business development.

We are delighted to welcome JTB into our member community and look forward to fostering impactful collaboration opportunities.