The Ultimate Play-Off? Sport Vs. Covid-19

The sport market is facing times of change. The effects on the Covid-19 in sport properties have a direct impact not only on revenue but also in the way in which those are managed and structured.

On November 18 our Corporate member IE University organizes in collaboration with the Spanish Chambers of Commerce network in Asia, the online Master Class ‘The ultimate play-off: Sport vs. Covid-19‘ by IE Professor Eduardo Fernández-Cantelli.

We will start this session with the discussion of two approaches that guide the structure of sport franchises. Then, a framework that explains the professional sport ecosystem will be presented and discussed. The next element of analysis will be the importance of fan engagement which will be evaluated using the South Korean market as an example.Finally, we will debate on the challenges that sport managers face in the near-future and how sport properties should prepare.

We look forward to meeting you on-line soon!

Event Details

Date: Wednesday, 18 November 2020
Place: Zoom Online Webinar
Time: 17:00 – 18:00 JST
Language: English
Registration: EVENT REGISTRATION
Registration Deadline: Wednesday, 18 November 2020, 12:00pm
Only for SpCCJ Members

This is a SpCCJ Members Only Event.
Are you not a Member yet? Find out more about the membership category and benefits on our website and  contact us at info@spanishchamber.or.jp. Membership available from JPY10,000/year.

Eduardo Fernández-Cantelli is a Professor of Marketing and Sport Management at IE Business School.

Eduardo´s current research is focused on sport management and the globalization of sports, including the regulation of professional sport leagues, and the causes and consequences of managerial changes in those leagues. His past work has been in competitive balance, with focus on identifying and measuring drivers for league competitiveness. He serves on the Editorial Board of the Sport, Business, and Management Journal.

Eduardo is an outstanding communicator that brings a strong sense of marketing and management strategy into the classroom. He is involved in several research studies and works as a consultant for various sports organizations in Europe. He regularly attends the most prestigious academic conferences in the fields of sports and higher education.

Prior to joining IE, Eduardo was Marketing Director with Real Madrid C.F. (2000-2004).