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Persuasion and Social Psychology by IE Professor Jaime Veiga Mateos

17 February, 2022 @ 8:00 pm - 9:00 pm JST

On February 17th our Corporate member IE University organizes in collaboration with the Spanish Chambers of Commerce network in Asia, the Online Masterclass “Persuasion and Social Psychology by IE Professor Jaime Veiga Mateos.

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product or service is better than your competitors’. In a job posting, it’s to persuade the candidate that your company is better than others.

In this Masterclass you will learn why some techniques work when influencing others – you will discover the role of empathy, and 6 strategies proven effective when persuading others. We will use examples from different sectors and there will be some hands-on activities for you!


Event Details

Date: Thursday, 17 February 2022
Place: Zoom Online Webinar
Time: 20:00 – 21:00 JST
Language: English
Registration Deadline: Thursday, 17 February 2022, 12:00pm
Only for SpCCJ Members


This is an SpCCJ Members Only Event.
Are you not a member yet? Find out more about the membership category and benefits on our website and contact us at info@spanishchamber.or.jp. Memberships are available from JPY10,000/year.


About IE Professor Viega  

With a career of over 20 years in leading global Consumer Goods & Healthcare corporations, he started as a Research & Development Chemical Engineer at Procter & Gamble, in Brussels after which he moved to a Product Research role, where he discovered market research when qualifying fabric softener formula to be launched in Russia, Eastern Europe & Saudi Arabia. Later he moved to Madrid where he studied “the shopper”, developed his research techniques and took on all market research of beauty and Gillette categories in Spain.

In 2009 he became the Market Research Senior Manager Western Europe, where he managed a team of experts on research at the point of sale. In 2011 he returned to Madrid as Shopper Market Senior Manager, where he’s an expert on the shopper, working closely with sales teams and key distributors. Since 2015 he is Consumer Business Insights Leader at Johnson & Johnson for Southern Europe.

Professor Veiga has been lecturing at IE since 2011, becoming the Academic Director for the Market Research & Consumer Behaviour program in 2015.


17 February, 2022
8:00 pm - 9:00 pm JST
Event Category: