The future of Digital Marketing

One of the major revolutions in the media industry was the irruption of computer and internet. Development of search engines along with the emergence of the social media and the arrival of the smartphones brought new disruptions and pushed the industry to evolve. And now, digital marketing is entering a new era with the appearance of AI. By using AI and big data, companies now can get access to real time information about consumer behaviour and purchase tendencies, which makes them possible to take more efficient approach.

Although traditional media such as TV commercials, newspapers and magazines had been occupying the advertisement industry for many years, Japan is not an exception. In 2019, total expenditure of digital advertisement exceeded its tv media advertisement for the first time.

As further growth of digital marketing expected, using digital platforms are essential in current marketing strategy.

But which are the platforms preferred in the Japanese society? Is Yahoo! still the search engine most used in Japan? Is there any difference between global trends and local (Japanese) tendency? Which are the main points mostly discussed about the Japanese Data Protection Law? Has COVID-19 made any influences on consumer trends?

Event Details

Date: Thursday, 16 July 2020
Place: Zoom Online Webinar
Time: 18:00 – 19:00 JST
Language: English
Registration: https://www.cognitoforms.com/SpanishChamberOfCommerceInJapan/TheFutureOfDigitalMarketing
Registration Deadline: Thursday, 16 July 2020, 12:00pm
Price: Free for SpCCJ Members | Others: 2,000JPY

Are you not a Member yet? Find out more about the membership category and benefits on our website and  contact us at info@spanishchamber.or.jp. Membership available from JPY10,000/year.

Robert Purss
Brand Manager @Perfetti Van Melle
Robert has over 15 years of experience in FMCG Marketing, based in Tokyo. His career started at Nielsen, before moving to RB and most recently Perfetti Van Melle. As Brand Manager, he has managed strategy to execution for a number of world-class brands.
He is currently working as the Brand Manager for Mentos.

Ignacio Madruga
Global Operations Director @Adglow
Following his engineering major, Ignacio Madruga started working on customer services at BT Spain as a trainee, moving through several positions within the organization until managing the first line team of the Professional Services. With that background, in 2017 he took the responsibility of directing the Advertising Operations at Adglow in over 15 markets and supporting global campaigns in over 100 countries, continuing to develop the company’s capabilities to deliver best in class solutions for agencies and advertisers.

Nori Inoue
Vice President, APAC @Adglow
Nori is responsible for the business growth of the APAC region including Japan. He has over 15 years of experience in both North America and APAC regions. Nori has worked in North America for a bluechip company where he has built $3B strategic alliance and with 10 years in Digital Marketing, he has led market entries for a unicorn and startups, recently with Facebook as an early business side employee to develop the market by collaborating w/Agencies, Brands, and Media Partners.