What is the company’s main activity, and what products or services does it currently offer in Spain?
Football youth development.
When and why did Wakatake decide to expand into Spain? What factors made the Spanish market a strategic opportunity?
The main reason for expanding into Spain was the strength of its player development system. Another key factor was the similarity in physical characteristics and mindset between Japanese and Spanish people.
How is the company currently structured in Spain?
Wakatake established its Spanish branch in 2020.
- Legal structure: Company
- Number of employees: Approximately 15–20
- Main area of activity: Football
Looking back, how was the process of entering and expanding in Spain? Were there any key milestones or strategic decisions? Did you receive any institutional support?
It was a very challenging process. One key strategic decision was hiring local Spanish staff, as their way of thinking differs from that of Japanese employees. This created some difficulties, but also important learning opportunities.
Are there any specific characteristics of the Spanish market that influence how business is done?
One important aspect is the ability to act when others stop and to identify opportunities in uncertain situations. Another is the importance of not being overly influenced by external opinions when making decisions.
What advice would you give to Japanese companies considering expanding into Spain?
Expanding into a foreign market with a different language and culture is always challenging. However, if there is strong motivation and commitment, it is worth pursuing.