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SUMMARY:Conversation with Takami Founder Yuji Okamura
DESCRIPTION:What does it take to disrupt the Japanese market as a new startup? How can you beat entrenched Japanese competitors at their own game? How can you bypass Japanese department stores to succeed in prestige and luxury retail? How do you develop long-term relationships with Japanese consumers based on understanding and mutual trust? \nIf you would like the answers to these questions and more\, join us for a conversation with Yuji Okamura\, Takami founder and executive adviser to L’Oréal Japan CEO\, where you can ask him yourself. \nOkamura founded Japanese skincare product company Takami in 1999\, innovating an omnichannel approach\, selling directly to consumers online using a subscription model\, and disrupted the prestigious skincare market and industry in Japan. He defied conventional wisdom that retail success relies on department stores and wholesalers in distribution\, growing revenue to more than $60 million by 2019. The company continued to grow even during the Covid-19 pandemic that began in 2020 while incumbent competitors experienced negative growth or\, worse\, losses. \nIn 2021\, French cosmetics and skincare giant L’Oréal acquired Takami\, whose brand is now globally situated within L’Oréal Luxe. In Japan\, Takami’s business continues to grow while remaining faithful to its direct-to-consumer roots and eschewing department-store distribution\, even today. \nThis event is the latest instalment in the popular Conversation With series. ACCJ Independent Business Committee co-chair Steven Bleistein will begin an on-stage conversation with Okamura\, partway through which the audience will be invited to join. Ample time will be allotted for questions from the audience. \nNo slides and no speeches. Just lively discussion\, your questions\, and lots of business wisdom. If you are a manager involved in any kind of Japan market expansion or development\, or a leader looking to grow your business with gusto\, this event is not to be missed. \n  \nEvent Details\nDate: Tuesday\, April 18\, 2023Time:  12:00-14:00 (in-person);            12:55-14:00 (virtual)Venue: Tokyo American Club\, Manhattan Room (B2F)Fee: JPY 4\,700 SpCCJ members / JPY 8\,100 non-members(this includes drinks and finger food) \nSeats for SpCCJ are limited to 10\, first come first serve. \nThe deadline for registration is Thursday\, April 13\, 2023 (17:00)  or when seats are full. \nOrganize and co-organize: American Chamber of Commerce in Japan\, French Chamber of Commerce and Industry in Japan; Spanish Chamber of Commerce in Japan \n  \nRegistration for this event is closed.  \n 
URL:https://spanishchamber.or.jp/event/conversation-with-takami-founder-yuji-okamura/
CATEGORIES:Joint Seminar
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