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DTSTART;TZID=Asia/Shanghai:20200629T183000
DTEND;TZID=Asia/Shanghai:20200730T200000
DTSTAMP:20260523T205020
CREATED:20200626T050929Z
LAST-MODIFIED:20200626T050929Z
UID:10000298-1593455400-1596139200@spanishchamber.or.jp
SUMMARY:LaLiga Course #TodayWePlay
DESCRIPTION:Nuestro miembro corporativo LaLiga\, en colaboración con el Instituto Cervantes de Tokio\, presenta el nuevo curso #HoySeJuega\, un proyecto que busca acercar los clubes de la competición española a los aficionados japoneses a través de clases en línea  y ofrecen un 20% de descuento a los miembros de la Cámara de Comercio Española en Japón. \nLas sesiones\, que serán impartidas por representantes de clubes de LaLiga Santander como RCD Mallorca\, SD Eibar\, Deportivo Alavés\, Villarreal CF o Real Betis\, y de LaLiga Smartbank\, caso de Elche CF\, SD Huesca\, Cádiz CF o Real Zaragoza\, darán comienzo el  29 de junio y en ellas se abordarán aspectos de organización\, historia\, afición y relación con el país nipón. \nLaLiga Course #HoySeJuega\, que se celebrará del 29 de junio al 30 de julio\, ofrecerá cada lunes y jueves una sesión temática presentada por ejecutivos de cada uno de los clubes La mejor forma de conocer a fondo el funcionamiento del fútbol español. \nCon esta iniciativa\, LaLiga y los clubes buscan dar un paso más tras la exitosa celebración de los cursos de LaLiga la pasada temporada\, los cuales\, a través de aficionados de cada equipo\, realizaban un recorrido por España centrándose en la arquitectura\, la cultura y la gastronomía propia de cada una de las ciudades que los albergan. \nDetalles del Curso \nSesiones: \n\nSesión 1: Lunes\, 29 de junio a las 18:30 “RCD Mallorca”\nSesión 2: Jueves\, 2 de julio a las 18:30 “Elche CF”\nSesión 3: Lunes\, 6 de julio a las 18:30 “SD Eibar”\nSesión 4: Jueves\, 9 de julio a las 18:30 “Deportivo Alavés”\nSesión 5: Lunes\, 13 de junio a las 18:30 “Villarreal CF”\nSesión 6: Jueves\, 16 de junio a las 18:30 “SD Huesca”\nSesión 7: Lunes\, 20 de junio a las 18:30 “Real Betis”\nSesión 8: Jueves\, 23 de julio a las 18:30 “Cádiz CF”\nSesión 9: Lunes\, 27 de julio a las 18:30 “Real Zaragoza”\nSesión 10: Jueves\, 30 de julio a las 18:30 “Deportivo de La Coruña”\n\nPrecio: 16\,000JPY para miembros de la SpCCJ \n20\,000JPY para No-Miembros \nSi eres miembro de la Cámara de Comercio de España en Japón y quieres asistir al curso contáctanos a través de info@spanishchamber.or.jp para conseguir tu CÓDIGO DE DESCUENTO. \n¿Aún no eres miembro pero quieres más información? Entra en nuestra web\, busca la categoría más adecuada y haznos llegar las preguntas que puedan surgirte. Existen membresías desde 10\,000JPY.
URL:https://spanishchamber.or.jp/event/laliga-course-todayweplay/
LOCATION:Japan
CATEGORIES:Others
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DTSTART;TZID=Asia/Shanghai:20200716T180000
DTEND;TZID=Asia/Shanghai:20200716T190000
DTSTAMP:20260523T205020
CREATED:20200711T235027Z
LAST-MODIFIED:20200711T235027Z
UID:10000301-1594922400-1594926000@spanishchamber.or.jp
SUMMARY:The future of Digital Marketing
DESCRIPTION:One of the major revolutions in the media industry was the irruption of computer and internet. Development of search engines along with the emergence of the social media and the arrival of the smartphones brought new disruptions and pushed the industry to evolve. And now\, digital marketing is entering a new era with the appearance of AI. By using AI and big data\, companies now can get access to real time information about consumer behaviour and purchase tendencies\, which makes them possible to take more efficient approach. \nAlthough traditional media such as TV commercials\, newspapers and magazines had been occupying the advertisement industry for many years\, Japan is not an exception. In 2019\, total expenditure of digital advertisement exceeded its tv media advertisement for the first time. \nAs further growth of digital marketing expected\, using digital platforms are essential in current marketing strategy. \nBut which are the platforms preferred in the Japanese society? Is Yahoo! still the search engine most used in Japan? Is there any difference between global trends and local (Japanese) tendency? Which are the main points mostly discussed about the Japanese Data Protection Law? Has COVID-19 made any influences on consumer trends? \nOn 16 July\, the Spanish Chamber of Commerce in Japan (SpCCJ)\, and the Belgium-Luxembourg Chamber of Commerce in Japan (BLCCJ) have invited three experts in digital marketing\, to share with you the current market trends and tips for successful digital marketing in Japan.\nEvent Details \nDate: Thursday\, 16 July 2020\nPlace: Zoom Online Webinar\nTime: 18:00 – 19:00 JST\nLanguage: English\nRegistration: https://www.cognitoforms.com/SpanishChamberOfCommerceInJapan/TheFutureOfDigitalMarketing\nRegistration Deadline: Thursday\, 16 July 2020\, 12:00pm\nPrice: Free for SpCCJ Members | Others: 2\,000JPY \nAre you not a Member yet? Find out more about the membership category and benefits on our website and  contact us at info@spanishchamber.or.jp. Membership available from JPY10\,000/year. \nRobert Purss\nBrand Manager @Perfetti Van Melle\nRobert has over 15 years of experience in FMCG Marketing\, based in Tokyo. His career started at Nielsen\, before moving to RB and most recently Perfetti Van Melle. As Brand Manager\, he has managed strategy to execution for a number of world-class brands.\nHe is currently working as the Brand Manager for Mentos. \nIgnacio Madruga\nGlobal Operations Director @Adglow\nFollowing his engineering major\, Ignacio Madruga started working on customer services at BT Spain as a trainee\, moving through several positions within the organization until managing the first line team of the Professional Services. With that background\, in 2017 he took the responsibility of directing the Advertising Operations at Adglow in over 15 markets and supporting global campaigns in over 100 countries\, continuing to develop the company’s capabilities to deliver best in class solutions for agencies and advertisers. \nNori Inoue\nVice President\, APAC @Adglow\nNori is responsible for the business growth of the APAC region including Japan. He has over 15 years of experience in both North America and APAC regions. Nori has worked in North America for a bluechip company where he has built $3B strategic alliance and with 10 years in Digital Marketing\, he has led market entries for a unicorn and startups\, recently with Facebook as an early business side employee to develop the market by collaborating w/Agencies\, Brands\, and Media Partners.
URL:https://spanishchamber.or.jp/event/the-future-of-digital-marketing/
LOCATION:Japan
CATEGORIES:Seminar
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