1868 – 2018 : 150th Anniversary of Diplomatic Relations between Japan and Spain & Spanish

Outlook Japan – Insights on the current economic, political and industrial situation in this competitive and changing world

The Spanish Chamber of Comemrce in Japan (SpCCJ) is co-hosting an event with the Swedish Chamber of Commerce in Japan (SCCJ) to celebrate 150th anniversary of diplomatic relations with Japan and we would like to invite all of our members and friends to join this interesting night with excellent speakers and networking reception with delicious Swedish food, Spanish ham and wine!

On 21 June, Ambassador of Spain to Japan, H.E. Gonzalo de Benito welcomes you to the Embassy of Spain for a session of keynote speakers and a panel discussion and then H.E. Magnus Robach, Ambassador of Sweden will invite you to a networking reception at Embassy of Sweden with fantastic Swedish food and Spanish wine and ham, just across the street from the Spanish one.

SPEAKERS

• Ms. Gabriela Diaz Guardamino, Chief Marketing Officer, IKEA Japan
• Dr. Florian Kohlbacher, Director, The Economist Corporate Network, North Asia
• Dr. Jorge Calvo, Deputy Dean, Professor and Corporate Strategy Advisor, Globis University
• Mr. Jakob Edberg, Managing Director, GR Japan K.K.

EVENT INFORMATION

Date:   Thursday 21^st June, 2018
Time:   18:30 – 21:30 (registration opens at 18:00 at Embassy of Spain)
*18:30 – 20:00 Panel Discussion
20:00 – 21:30 Reception party
Venue: Embassy of Spain (Panel Discussion) & Embassy of Sweden (Reception)
Fee: Panel discussion is for free of charge.
Fee to participate in a reception party at Swedish Embassy will be JPY4,000 for SpCCJ & SCCJ Members and guests & JPY7,500 for Non-members
Registration: click HERE for registration
Deadline: Registration, Payment and Cancellation deadline is 14 June
*Cancellations after this date and no shows will be charged fully

SPEAKER PROFILES *Alphabetical order

 

Ms. Gabriela Diaz Guardimo, Chief Marketing Officer, IKEA JapanShe has been the Marketing Director of IKEA Japan since September 2017. She was previously Marketing Director at IKEA Spain with an 18-year career in the company. Since then she has focused on building a strong, loved and desired brand; a brand today that is a reference in 360º on & off communication in Spain and a model at an international level. Proof of this is the presence of IKEA in rankings (Meaninful Brands) that place it in the ‘top-5’ of the most relevant brands in Spain and, therefore, refute compliance with the objective of IKEA being perceived as a company and brand unique, relevant and trustworthy.Actively participates in various management, business and development comitees  of the company, both nationally and internationally. Among them, she is part of the international group responsible for the global positioning of the brand.There are a series of characteristics that define  “Gabriela’s formula” of doing things, facing the challenges, leading the department and applying the day to day work at IKEA. They define her style of work. Always apply curiosity, renew, advance, do not fear error, or be different and dare … and, to be wrong, learn from it. And always from humility and courage. In their decisions, the client is always at the center, the result of a dialogue with them. And the result, campaigns, actions, projects … that “reach the heart” of people and respond to what they expect from IKEA. Understanding the management of the media, more than 6 million IKEA Family members included in the company’s CRM and a vast digital community, home visits … are some of the tools to listen to customers and are always present in the department that leads.It has been awarded several awards and recognitions, the most recent, As one of the 100 most creative minds in the area of ​​business in 2018 by Forbes Spain, Women to Watch in Europe 2017, by Advertising Age; Best marketing professional of the EFI Awards 2017, entity that has repeatedly awarded IKEA communication campaigns. In 2016, she was named “Woman to Follow” by the Magazine Ads and holds the “Best Professional 2015” award by the  Spanish National Marketing Association.

Gabriela is an active member of the Woman4Change association, to improve opportunities for women in organizations and in society. Likewise, it is a woman  “PROMOCIONA” an Executive Program for Women in Senior Management that seeks to strengthen and develop women’s professional and leadership competencies and skills in their promotion to the front line of the organization. This project is promoted by the CEOE together with ESADE. The Ministry of Health, Social Services and Equality participates and receives the support of the European Union.

Annually she is invited to participate actively in conferences and professional forums in which she deals with aspects of evolution and trends in marketing, brand creation or transformation of them through creativity and marketing.

Gabriela was born in Bilbao, is married 17 years ago and is  mother of two wonderful daughters, aged 15 and 9 years old. She is proud of being able to transfer an example to her environment of balance between personal and professional career; be a mother, daughter, sister, wife and also develop their career and professional performance.

Jakob Edberg, Managing Director, GR Japan K.K.

Jakob Edberg has been deeply immersed in Japan’s politics and policy-making for more than 16 years.

Before co-founding GR Japan, he was Policy Director at the European Business Council in Japan, where he supervised government outreach and advocacy for over 300 companies in 29 sector committees. He also served as a senior trade officer at the Swedish Embassy in Tokyo. Representing international businesses’ interests on ministry and party committees, he has a wealth of experience with the Japanese administration and Diet, on everything from front-page trade issues and technical product standards, to successful campaigns for new legislation and financial regulation. Jakob speaks impeccable Japanese, as well as English and Swedish, and complements degrees in political science and Japanese language with a Masters in International Political Economy from the University of Tsukuba.

Dr. Jorge Calvo, Deputy Dean, Professor and Corporate Strategy Advisor 

Based in Tokyo, with 33 years’ global executive experience in Corporate Strategies for Digital Business Transformation.

Deputy Dean and Faculty Professor of Strategy, Moonshot Transformation and Business Research at GLOBIS University Graduate School of Management, Tokyo, Japan (2015-). Biggest Business School in Japan, with 880 MBA students and top ranked student’s satisfaction.

• Executive-in-Residence & Associate Professor of Strategy & Business Transformation at ESADE Business School, Barcelona, Spain (2016-).
• Professor of Global Supply Chain Management at UAO-CEU Business School, Barcelona, Spain (2018-).
• Professor of Global Supply Chain Management (Online) at OBS Business School, Universidad Barcelona, Barcelona, Spain (2017-).
• Industry 4.0 Advisor at ESADE-Singularity University Executive Program: Exponential Transformation (2017-).

• Board Director at Japanese Operations Management & Strategy Academic Association.

Senior executive background:

• Former President Global Supply Chain Management Division, Executive Officer at Roland DG Corporation Japan (2011-2016).
• Former Chairman, President & CEO at Roland DG EMEA (2009-2012).
• Former President & CEO Roland DG Iberia (1985-2009).

Roland DG is a worldwide leader Japanese company, based in Hamamatsu (Shizuoka). The company develops and produces Large Format Printers, 3D-Printers, CAD/CAM Dental Systems and ecommerce Digital Media Solutions.

Product Sponsors

This event is co-hosted by the Spanish and Swedish Chamber of Commerce in Japan.